Joico Color Intensity Silver Ice 118ML Dove Grey Hair Botanical extracts of Kakadu plum

Botanical extracts of Kakadu plum and Birch gently cleanse all hair types while enhancing color by brightening and adding tone

vitamin E and chamomile

With its 4% (13 Volume) strength

head-turning look

you can enjoy the confidence of a striking dark blonde red violet shade with the comfort of knowing your hair is being treated gently

Joico Color Intensity Silver Ice 118ML Dove Grey Hair Botanical extracts of Kakadu plumJoicos Color Intensity Semi Permanent intensely concentrated pigments are designed to help you create over the top results that last up to 20+ shampoos.* Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus: NO DEVELOPER REQUIRED! + Over the top vibrancy that lasts and lasts. + Reconstructs for guaranteed healthier looking hair after every